Privacy Policy
This Privacy Policy and Disclaimer describes how Empower Physical Therapy (referred to as “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website or interact with our services. Empower Physical Therapy is owned and operated by Doctors of Physical Therapy and operates clinics in across the United States of America.
By using or accessing the Empower Physical Therapy website (“Website”), you are accepting the practices described in this Privacy Policy. Your use of the Website indicates you have read and accepted our privacy practices. Empower Physical Therapy reserves the right to update this policy by uploading the new policy directly to the Website.
The Website is hosted in the United States and is intended to serve users in the United States. Any questions about our policy or use of your data may be submitted to Empower Physical Therapy or its parent company, Doctors of Physical Therapy.
Our Website is not directed to children and does not attempt to collect any personal information from those under the age of 13.
Information We Collect
We collect information to provide and improve our services, communicate with you, and comply with legal obligations. This information may include:
Personal Information You Provide:
- Name
- Contact information (email address, phone number, mailing address)
- Date of birth
- Insurance information
- Health-related information provided during scheduling or intake
- Payment details
Automatically Collected Information:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on our website
- Referring website or search query
Cookies and Tracking Technologies:
We use cookies, beacons, and similar technologies to track activity on our Website and store certain information. You can manage cookie preferences through your browser settings.
Patient Information Collected in Clinics:
Information you provide during in-person visits or consultations, including medical history, treatment notes, and physical assessment data.
HIPAA Compliance
Empower Physical Therapy takes the protection of your health information seriously. All health-related information collected, whether online or in person, is subject to the regulations outlined in the Health Insurance Portability and Accountability Act (HIPAA). For more detailed information about how we handle your Protected Health Information (PHI), please refer to our dedicated HIPAA Policy page.
Collection and Use of Personal Information
Any information you provide voluntarily to Empower Physical Therapy through registrations, surveys, download requests, or contact forms will be used only in ways you have authorized, such as sending newsletters or promotional materials. This may include:
- Name
- Email address
- Company name
- Phone number
This personally identifiable information is kept confidential. We value your privacy and will never give, lease, sell, or otherwise share the information you provide through our Website.
Collection and Use of Browser Information and Cookies
Our Website uses Google Analytics to collect, monitor, and analyze information your browser sends when you visit pages on our site. This data helps us improve the Website and enhance your user experience. Data collected includes:
- Browser type
- IP address
- Pages visited
- Time spent on pages
- Referring website
Google Analytics places a cookie on your device to collect this data. Google Analytics does not collect personal identifiers such as names or addresses. You can learn more about how Google uses data here: https://policies.google.com/privacy.
To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout/.
Mobile Information and Text Messaging Opt-In Data
Empower Physical Therapy adheres to strict guidelines regarding mobile information and text messaging consent. Specifically:
- Mobile information, including text messaging opt-in data and consent, will not be shared with third parties or affiliates for marketing or promotional purposes.
- Mobile information may be shared with subcontractors or service providers strictly to support operational services, such as customer service or appointment reminders.
- All other use cases exclude the sharing of text messaging opt-in data and consent. This information will not be shared with any third parties outside the scope of operational services.
Remarketing
Empower Physical Therapy may use remarketing services such as Google AdWords and Meta’s retargeting platform to advertise on third-party websites. These ads may be based on pages you visit or tasks you complete on our Website, such as submitting a contact form.
Third-party vendors, including Google and Meta, use cookies placed on your device to deliver relevant ads. These cookies do not identify you or provide access to your device.
To opt out of remarketing, visit:
How We Use Your Information
We use the information we collect for the following purposes:
To Provide Services:
- Schedule appointments
- Communicate about your care and treatment
- Process payments and insurance claims
- Develop personalized treatment plans
For Website Functionality and Analytics:
- Improve website navigation and content
- Analyze website traffic and usage patterns
- To Comply with Legal Obligations:
- Meet state and federal regulatory requirements
- Respond to legal requests or court orders
Marketing and Communication:
- Send promotional messages about our services, events, or newsletters (with your consent, where required)
- Provide updates related to our clinics or changes in policies
- For Research and Training:
- Use de-identified data to improve treatment methodologies and staff training.
Third-Party Links
Our Website may contain links to external sites not controlled by Empower Physical Therapy. We are not responsible for the privacy practices or content of these external websites. Please review their individual privacy policies to understand how they handle your information.
Data Security
We implement administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include:
- Secure encryption during data transmission and storage
- Regular security audits
- Access controls limiting data to authorized personnel
Despite these measures, no data transmission or storage system is guaranteed to be 100% secure.
Your Rights and Choices
Depending on your location, you may have the following rights:
- Access and Portability:
- Request a copy of your personal data in a portable format.
- Correction:
- Request corrections to inaccurate or incomplete data.
- Deletion:
- Request the deletion of your personal information, subject to legal and contractual restrictions.
- Opt-Out of Marketing:
- Unsubscribe from marketing communications at any time.
- California Residents:
- Under the California Consumer Privacy Act (CCPA), you may have additional rights, including knowing what personal information is collected and shared and opting out of the sale of personal information (though we do not sell personal data).
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with the “Effective Date” revised.
Contact Us
If you have any questions or concerns about this Privacy Policy or our practices, please contact us.